Congressional Elections Guide: Campaign Strategies for Home & Washington | Political Campaign Tips & Insights" (Note: Since the original title was about political campaigns rather than a physical product, I've optimized it as an informational resource. For an actual e-commerce product, the optimization would focus on product features, benefits, and keywords.) If you'd like optimization for a specific e-commerce product, please provide the original product title.

Paul Herrnson′s popular book argues that successful candidates run two campaigns: one for votes, the other for resources. Using campaign finance data, original survey research, and hundreds of interviews with candidates and political insiders, Congressional Elections looks at how this dual strategy affects who wins and, ultimately, the entire electoral system. The Eighth Edition, now with now with noted scholar Costas Panagopoulos joining as co-author, considers the full impact of recent trends in social media, campaign finance, the role of outside groups, and new voting processes on candidate, party, and voter mobilization tactics.